.Manly Bands is actually a direct-to-consumer seller of guys's rings. The company released in 2016 after John Ruggiero, the co-founder with his spouse Michelle, could not locate a suitable wedding celebration band.This is Ruggiero's second look on the podcast. In April 2021, our company reviewed the provider's starting, one-of-a-kind ring materials, as well as extra. Ever since, Manly Bands has gotten its manufacturer. The production of rings coming from, point out, Port Daniel's scotch barrels or Fender guitar cords makes compelling video recording, points out Ruggiero, excellent for storytelling on social media sites and elsewhere.The whole entire sound of our chat is actually ingrained listed below. The records is actually revised for duration as well as clarity.Eric Bandholz: Give us a review of what you carry out.John Ruggiero: My wife, Michelle, as well as I began an on the internet ring company called Manly Bands in 2016 to handle an issue of wedding event bands for males. We were actually only married. I have huge fingers and also could not find a ring that I suched as that was certainly not overpriced. My options were actually buying from a brochure or having one thing personalized.I found yourself purchasing from a web site. The band got here in a level mailer, without box or even customer support. It was an awful expertise by today's ecommerce criteria.Our experts received married, transferred to Florida, and required a work. Our company told ourselves, "Our team're each business people. Why don't we generate our personal company?" Our team explained the kinds of concerns our company will found and exactly how to solve them. My ring experience showed up, as well as we chose to try to resolve it for other people.Our objective when our team started was to spend rent. We assumed creating a couple thousand dollars a month coming from this will be wonderful. We considered it a lifestyle business, not high-growth. It was actually only Michelle as well as me in our garage developing bands and also delivering all of them bent on clients. Our experts had hit on one thing. Our information resonated along with prospects.Michelle as well as I create an exceptional group. I generate tips, and also she is actually the implementer. A lot of our success heads to her imaginative mind. She labels the bands and establishes personalities. She hooks up the bands to clients. Defining a ring solely as "eight-millimeter dark" didn't cut it.Our experts created bands coming from one-of-a-kind materials, including Jack Daniel's barrels or unique metals. Business took off. Since then, our experts've increased substantially. Our company right now have over 55 people in the Manly Bands family. About half of those are actually ring professionals that work in our recently acquired manufacturing outlet in Utah.Bandholz: When did you acquire a manufacturer?Ruggiero: Concerning a year and a half earlier. Our team had been their client for a long times, so we knew all of them properly. Many of their organization was retail, which failed to interest our team-- mosting likely to mom-and-pop jewelers. They maintained their retail consumers and also brand. Our company got some of their resources and also carried over staff members.Bringing on a production group has been among the most ideal points we've carried out. It is actually been actually amazing to head out there certainly as well as see all of them bring in rings out of Fender guitar strands or even metal coming from an M1 Abrams container.Bandholz: Just how does in-house manufacturing impact advertising and marketing?Ruggiero: It's been significant. Taking a cam to the opposite of the workplace and filming the team making use of turrets to reduce the steel poles or even scotch barrels in to rings creates astonishing video recording. Our company have our camera team available at all times. We use that footage on our social media sites as well as in our advertisements and newsletters. Our team make an effort to promote that considering that a lot of business in the guys's ring area don't make. They fall ship or even order coming from overseas and afterwards ship it out. Yet our team want it to last a lifetime and be actually one thing individuals may take honor in.Our team have actually had a bunch of excellence along with our army ancestry assortment, where we source unique army products. Our team possess the M1 Garand rifle inventory, the wood component, coming from World War I. Enjoying our staff put that in the lathe as well as reduced a part out for a ring is actually remarkable.Our advertising and marketing for those rings discuss the record, the soldiers, where the tool was made use of, and factors like that. My wife and also I examined filmmaking in college. Our company utilize our abilities to inform as well as tell a story. For instance, I just recently obtained an e-mail from a client who discussed that his gramps utilized to steer M1 containers. The client talented among those bands to his grand daddy, and they possessed fairly an emotional swap. It behaves to aid clients associate with their past and also create one thing relevant.Bandholz: Where can folks acquire a band from you?Ruggiero: ManlyBands.com. Our experts have pictures on Instagram, as well. I perform Twitter and LinkedIn.